Problem
The challenge was to transition from the existing packaging design of Palak Notes to one designed in a way that showcases the product and the brand in equity, without them having to fight for attention, while maintaining clarity and providing essential information to the consumers. The objective was to create packaging that reflects the brand's values and resonates with the target audience, establishing Miduty as a trusted and reliable, science-backed self-care brand.
Positioning Statement
For quality-conscious women seeking confidence and holistic well-being, Miduty is a trusted companion on their journey of self-love, growth, and healing.
By harnessing the power of science and offering transparent, well-researched supplements, Miduty empowers women to embrace their best selves, making self-care a seamless part of their busy lives.
By harnessing the power of science and offering transparent, well-researched supplements, Miduty empowers women to embrace their best selves, making self-care a seamless part of their busy lives.
The Logo
The logo of Miduty encapsulates the essence of the brand with simplicity and sophistication. It combines elements that symbolize scientific understanding, empowerment, and growth. Through slight personalizations to the san-serif typefaces, the logo adds a touch of uniqueness while maintaining a clean and modern aesthetic. It represents Miduty's commitment to transparency, reliability, and the holistic well-being of quality-conscious women.
Colour Palette
Miduty's brand colors embody a sense of serenity and clarity, evoking a soothing and positive atmosphere. The thoughtfully chosen color palette represents the brand's dedication to providing a tranquil and transformative self-care experience. With their calming and refreshing tones, the colors reflect Miduty's commitment to empowering women on their journey towards confidence and well-being.
Packaging
Miduty's packaging is thoughtfully designed to complement the brand's essence of scientific understanding and holistic self-care. The packaging incorporates clean lines, and minimal aesthetics. It showcases a commanding and authoritative presence, providing all the necessary information in a clear and concise manner.
